The chic Apple iPod is undergoing an auxiliary marketing strategy, aimed at encouraging the MP3 player to now be used for education purposes.

Apple is claiming that iPod and iTunes can actively “motivate, engage and inspire pupils of all ages”.

Apple chiefs are promoting the iPod as a learning tool for modern languages and for playing audiobooks and recorded speeches.

Claims have been made by the computer firm that the iPod, iTunes and AirPort Express technologies can improve the efficiency and ease of access for audio content in the classroom whereas before audio players hindered rather than furthered education.