Success rests within continual innovation, according to Chris Bell, product manager of iTunes.

Mr Bell, who was speaking at the Music 2.0 conference in Los Angeles yesterday, claimed public interest in digital music is driven by the latest and most advanced technologies and innovations.

Economic and public success comes from new features, according to the product manager, who referred his comments to iMix and the new Artist Alert feature.

Regarding iMix, Mr Bell said: “A peer-to-peer-like community is emerging.

“DJs, artists, people who used to make mix tapes ... they’re in there and they’re interacting.”

Mr Bell finished on an optimistic note, insisting he was driven to further exploiting the whole music market considering around two per cent is accounted for by legal downloads.