Shure, one of the iPod accessory market’s leading developers of earphones, looks set to cash in on yet another product after critics unanimously praised the firm’s latest product, the E4c earphones.

The E4c earphones bring several impressive improvements on what was already a very good accessory in the E2c version, an item commended by iPodWorld in November last year.

The new product maintains the earlier version’s unrivalled sound quality, deep bass and near-perfect balance achieved through Shure’s unique sound isolation technology, but also improves several features less warmly received by consumers and critics alike.

The earphones’ weight, for one, has been drastically reduced. Indeed, the firm has said that the E4c earphones are in fact the lightest in the E Series product range.

And secondly, the aesthetics of the previous model, described as ‘mediocre’ by iPodWorld, have also been subsequently altered and are now more in keeping with the iconic Apple iPod shade.

The Shure E4c earphones, which received a place on this year’s international CES accessory innovations award list, have been priced from £160 and will be available as from Spring.