Leading manufacturer Marware has recorded something of a coup in succeeding to sell large volumes of its currently pertinent iPod case design, the Santa sleeve.

Although reception has generally been quite mixed towards these forms of iPod accessories, the Marware SantaSuit sleeve, specifically catered for the iPod mini, is reportedly selling well in high street retail stores during the count down to Christmas.

The festive red neoprene coat, complete with soft white fur trimming, has been described by some consumers as innovative and original, a new “twist on a classical stereotype”.

The SantaSuit has also boosted variety and general interest in the ever-expanding market of iPod cases, allegedly increasing total sales of iPod cases.

The Santa-coloured iPod sleeve also comes with belt loop, removable lanyard and easy access to hold button for added practicality.

And priced at just £24.99, the festive accessory could well prove to be an unexpected marketing success this Christmas.