British and European car dealers attending the National Automobile Dealers Association (NADA) Convention in New Orleans this weekend are travelling today with high expectations for the latest news-grabbing in-car iPod accessory.

The US-based designer, Combined Technologies Group (CTG), known principally as a developer of flexible GPS navigation and entertainment systems, will be exhibiting the accessory under the brand name NordiCon

Subsequently, it is the NordiCon FM transmitter for iPod, which is causing the stir ahead of the four-day NADA event that opens on January 29.

The NordiCon FM transmitter represents the newest generation of wireless products and is expected to be snapped up by car dealers in steep demand.

“With the increasing popularity and sale of iPods we developed a NordiCon FM transmitter that securely holds a full size or mini iPod and wirelessly transmits digital music through a car’s sound system,” said CTG’s CEO Vincent A. Caminiti.

“We’ve designed our products to give new car dealers and their customers much greater savings and flexibility over factory installed systems,” commented Mr Caminiti, who then added that he expects the accessory to “give dealers an extra ‘deal maker’ to close the sale”.

The NordiCon FM transmitter for iPod will be made available at most online iPod accessory stores later this year.