The iPod craze sweeping the UK has evolved a new strand and today this latest by-product has received music celebrity support.

iPod culture, as it is becoming known, involves iPod owners bringing their personal Apple music players to clubs where DJs then take them and play the public’s tracks.

The trend is becoming increasingly popular with bars and cubs throughout London in particular.

And today, independent recording artist the G-Man has given his firm backing to the new iPod trend.

“There are clubs like Playlist in London where music lovers can bring in their iPods with a 15-minute mix of songs and hear them through a big sound system,” G-Man notes.

“I think it’s a great way for people to hear new music and hope more artists support it. iPod culture is so good at letting music tracks bounce from listener to listener around the world. The other neat thing is that people choose songs in a wild kind of ‘shuffle’ format, leading to great juxtapositions of songs.”

The artist continued to declare that he thinks the move could become a huge hit nationwide.

“There hasn’t been anything like it since the late Tom Donahue created underground radio in the sixties,” he added.

“If you look at Donahue’s playlists or hear airchecks from KMPX in San Francisco, you see some extraordinary musical transitions, and that’s what iPod culture is bringing back.”