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Tuesday, June 06, 2006
iPod helps World Cup fans learn German
Thanks to the launch of a downloadable audio phrase list, World Cup fans can now cheer on their teams in the language of the host country – German.
Phrases such as “you’re not singing anymore” and “come on England” can now be downloaded thanks to a partnership between lastminute.com and Coolgorilla, which develop customised iPod applications.
Over 750 German worlds and phrases organised into various categories can be downloaded onto an iPod .
Mark McCulloch, brand management boss at lastminute.com said: “These phrase books are inspiring people to use their MP3 player in a different way and at the same time helping them to get into the spirit of the World Cup whether at home or away.
“Let’s hope the referee is kind to us and we don’t need to shout Schwarze at him too many times!”
In addition to football chants, the phrase list includes useful translations such as, “can I have a beer please?” and “where is the stadium?”
England fans will be sure to such phrases as: “Where’s your Ballack Gone?” – “Wo ist nun Euer Ballack?!”
The Foreign Office has predicted that over 100,000 England fans will visit Germany for the world cup.
Besides for the Germany fans, they will be the largest group of supporters at the World Cup.
© 2006 Adfero Ltd
Posted on 06/06 at 08:23 AM







