The current demand for iPod access while on the move is so great that around 73 million cars will be fitted with iPod integration equipment by 2011.

Approximately 28 million of these will be manufactured in the US, according to the report from Telematics Research Group (TRG), where 39 models already come either with iPod adaptors or auxiliary-input jacks.

TRG also expects that Bluetooth A2DP will surge forward as a means of integrating audio devices in cars, creating a competitive business opportunity in the realm of iPods and other MP3 solutions.

“The rapid ramp up of available solutions from automotive OEMs is a stark contrast to the normal five year product development cycle in the automotive industry,” said Phil Magney, principal analyst for TRG.

“The variety of solutions reflects the swiftly changing landscape of the mobile audio market where branded audio solutions, surround sound and mobile device integration are driving market growth.”

© 2005 Adfero Ltd