A new version of the ever-popular iPod has been released in Korea.

The iPod Photo was disclosed at a press conference on Tuesday evening by Apple Computer Korea, who indicated the release is specifically marketed to acquire the company a more significant MP3 player market share.

Sohn Hyung-man, the company’s CEO, said: “Although Apple’s iPod controls 52 per cent of the global market and 65 per cent of the US market, 97 per cent of the Korean market is dominated by the flash-memory-type MP3 players, which Apple does not produce.

“We plan to increase our market share in Korea by 20-fold through aggressive marketing campaigns.”

The new model has a vivid colour screen and has the capacity to store and display up to 25,000 photos. The standard iPod music storage capability of 40-gigabytes to 60-gigabytes remains the same as does the iPod battery life.