The recent high profile Pepsi-iTunes commercials, first screened at the recent Super Bowl XXXIX, have had positive reverberations on all iPod-related websites, not just US-based sites, according to figures published yesterday.

Analysis from comScore Networks reveals that Apple saw a 172 per cent increase in consumer traffic to its website in a short period immediately following the airing of the iPod commercials.

And this boost has been similarly felt by the majority of other iPod websites including iTunes which recorded an almost 200 per cent visitor increase as a result of the television advertisements, helped largely by the second Pepsi promotion.

A spokesperson for iTunes commented: “Although iTunes turned in stronger growth than Napster for the full day, both sites increased visitor levels by almost 300 percent above the 30-minute average following their respective commercials.

“This year, traffic at iTunes peaked just after the advertisement featuring the Pepsi-iTunes promotion, unlike last year when more visitors waited until halftime to explore the iTunes site.”

The online impact of Super Bowl XXXIX on retailers and consumers in the UK, not just the US, eclipses that seen previously as “we continue to see advertisers growing more sophisticated in developing integrated campaigns that span different media”, according to Peter Daboll, president and CEO of comScore.