A report has revealed that the increased sales of iPods are turning more and more people towards Apple and iPod related websites.

According to Nielsen/NetRatings, 4.9 million visitors searched sites looking for the latest iPod news for accessories and sales offers.

The report, which examined the week ending November 14, found that iPod sites were almost twice as popular as the next technology sites.

Dell record a second place with 2.7 million visits, whilst HP received 2 million visits.

A spokesperson for the report said: “Men dominated computer sites, with 57 per cent of traffic being male. 35 per cent of visitors had household incomes over $75,000.”

The survey also found that visitors spent an average of just over eight minutes viewing content.