A survey conducted by financial analyst Piper Jaffray has revealed that increasing numbers of iPod owners either currently own Apple Mac, or are looking to replace their PC with a Mac in the very near future.

Figures from the survey revealed that six per cent of iPod users have already made the switch from PC to Mac and that another seven per cent were intending to.

Gene Munster, a Piper Jaffray senior research analyst, announced the news as signifying the beginning of a long-running movement, commenting: “We’re in the very early innings of a multi-year trend.”

The trend, which has been referred to as iPod’s ‘halo-effect’, could well continue according to Mr Munster although on the provision they maintain their reputation.

“They have got to keep that ‘cool factor’ going,” said Munster. “If they don’t, they’re in trouble.”

The results of this survey come days after the brokerage firm Piper Jaffray earlier this week raised its targets on Apple to $100.