Following the successful marketing collaboration between iTunes and U2, the digital music provider is calling for further similar campaigns.

iTunes product manager Chris Bell revealed details of the success and announced intentions to continue along a similar line, at the Music 2.0 conference in Los Angeles.

“We want to work with all artists on some scale,” revealed Mr Bell. “There is tremendous interest [from iTunes users] in music videos and movie trailers.”

The association with U2 created a number of money-raking spin-offs including a limited black-and-red Special Edition iPod, a 30-second TV ad and a music video for Vertigo screened solely at the iTunes Music Store.

The venture also produced ‘The Complete U2’ selection, comprising 446 songs for £119 which has proven popular with consumers.