Apple’s iPod is still the must have product amongst teenagers according to a new survey conducted by investment firm Peter Jaffray.

The group’s ‘Taking Stock With Teens’ study revealed an overall increase in ownership and demand for mp3 players with an exceptionally high rise for the iPod in particular.

A spokesperson confirmed that the iPod remains the number one favoured music player “by a significant margin”.

A comprehensive 56 per cent of teenagers who have a portable music player own an iPod, the survey revealed, a figure up almost 50 per cent since last autumn.

Of those who do not currently own an mp3 device, 59 per cent said they will be purchasing one within the next 12 months, of which 70 per cent indicated they want to buy an iPod.

“In our view, the key takeaways from this survey are the digital audio market is gaining more steam among this 14 to 18 year old demographic, and [the] iPod remains significantly ahead of competition in both market share and mindshare,” the analysts said.

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